PR & Communications Manager
The Role
The PR & Communications Manager is a hands-on executor and emerging strategist who brings deep PR expertise to a portfolio of B2B client accounts. You'll lead day-to-day PR delivery โ earned media, media relations, press releases, executive positioning, and thought leadership โ while supporting unique influencer and organic social programs. You'll work closely with the Head of PR & Communications and play a key role in raising the quality bar across the practice.
Key Responsibilities
- Develop, refine, and present strategic communications plans aligned with business objectives
- Execute integrated PR strategies for B2B clients across earned and owned channels, from media outreach and press releases to bylines, analyst briefings, and award submissions
- Build and maintain strong media relationships across trade, business, and tech press relevant to clients' ICPs
- Craft compelling narratives and pitches that earn meaningful coverage in the publications that matter to B2B buyers
- Support executive positioning programs including media training, thought leadership content, podcast placements, speaking opportunities, and bylined articles
- Assist in influencer and practitioner briefing programs, including analyst relations and ICP-aligned creator partnerships
- Contribute to organic social strategy and content as an extension of integrated communications programs, where relevant
- Utilize media and social monitoring tools to track trends, identify emerging issues, and uncover opportunities
- Track, measure, and report on program performance against defined KPIs, tying PR activity to real business outcomes like share of voice and pipeline influence
- Collaborate cross-functionally with other service lines to ensure communications programs connect to broader client strategy
- Contribute to new business proposals and client presentations as a subject matter expert
Qualifications
- 4โ7 years of experience in PR and communications
- Strong written and verbal communication skills with a flair for creativity
- Agency experience required; B2B or B2B tech experience strongly preferred
- Demonstrated track record of earning meaningful media coverage
- Strong media relationships and the ability to build new ones quickly
- Hands-on experience with executive thought leadership programs: bylines, podcasts, speaking, contributed content
- Ability to translate complex B2B narratives into sharp, compelling pitches and stories
- On the pulse of industry news and trends across media and social media
- Comfort using AI tools to sharpen research, targeting, and workflows
- Willingness to travel to visit clients on an as-needed basis
- Continuously strengthen PR expertise through proactive independent learning
- Bachelor's degree in public relations or communications preferred
Get ready for this role
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