SEO & Content Strategist

About The Role

The Content Strategist is a crucial, client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with clients and internal stakeholders. The Strategist is responsible for Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy.

What You'll Do

• Strategic Excellence and Best Practices: Create custom strategies and implement best practices for clients to achieve goals. Use project phase as a foundational moment for building initial client strategy, then optimize and revise strategies over the client lifetime. Work closely with your Associate Director when roadblocks arise. Craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights. Apply best practices including LTV:CAC modeling, Customer Generation, Share of SERP, and Content Production.
• Goal Setting: Use available data from Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting to set client goals. All goals must be approved by your Associate Director before presenting to clients.
• Project Management: Ensure planned strategy is executed using Asana. Delegate tasks to Specialists and clients, ensuring timely completion. Partner with Project Managers where present. Work closely with content writers and designers to complete campaigns on time while maintaining client quality standards.
• Internal and External Communication: Serve as the main interface between clients and the team. Build relationships beyond deliverables and communicate proactively on timeline expectations, goal progress, roadblocks, and account opportunities. Maintain regular communication through shared channels between bi-weekly meetings.
• Reporting: Report regularly on strategy progress and impact through bi-weekly client meetings, monthly reports, quarterly reports, and bi-annual business review presentations. Report on NSM progress and ongoing deliverables.

What You'll Bring

• Proven track record implementing SEO principles and content strategy: keyword research, on-page optimization, and link building
• Analytical insight and ability to analyse website traffic and SEO metrics using tools like Google Analytics
• Strong communication skills, comfortable with client-facing relationships and key stakeholder ownership
• Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, and crawling tools
• Proven organisational, project, and time management skills
• Genuine enthusiasm for digital marketing, SEO and Content
• Agency experience required
• B2B tech and/or SaaS experience required
• Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations