Lifecycle Marketing Manager

About the Role

Felix Health is looking for a Lifecycle Marketing Manager who has experience leading and scaling full lifecycle programs. In this strategic role, you will develop and execute activation, engagement, retention and win-back initiatives, as well as own all transactional patient comms.

You will

• Own the strategy and implementation of lifecycle marketing and transactional journeys across multiple channels including email, push notifications, SMS, and in-app messages via Iterable.
• Develop a dynamic and personalised customer lifecycle experience, tailored to each user's behaviours.
• Draft clear, succinct and persuasive copy for all customer communications.
• Regularly define and execute experiments to optimise our journeys.
• Collaborate closely with product, design, engineering and analytics peers to align on key objectives, develop cohesive strategy, and execute in concert.

You have

• Multi-year track-record owning lifecycle, ideally for a consumer product with a large customer base.
• Experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, Braze, Iterable, Sendgrid, etc.) and related tools/languages (ex. HTML/CSS).
• An understanding of consumer acquisition, activation, engagement and retention strategies.
• A thoughtful, critical thinker who follows a systematic and rigorous approach to problem solving.
• An effective communicator and copy writer.
• Proven success working with cross-functional teams.
• Able to digest ambiguous data sets and environments, communicate critical insights, and ask the right questions due to your robust analytical skillset.

Benefits

• Full medical, dental and vision benefits
• Maternity / paternity policy
• 4 weeks vacation (3 weeks anytime + 1 week during the holidays)
• Competitive compensation
• Stock option grant
• Remote first, work from anywhere in Canada
• Incredible culture powered by a highly collaborative and high performing team
• Large impact at an early stage technology company
• Professional development opportunities, working closely with founders and senior leadership team